I. Description
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. The major in marketing will provide you with valuable insight and background into the principal activities of marketing for use in any part of an organisation. By focusing on a particular area of marketing you will equip yourself with the skills and knowledge that will allow you to find your niche within the broadest possible spectrum of roles.
II. Learning Objectives
This course provides the quantitative skills and expertise required to:
An associate degree in marketing–often a business administration degree with a marketing focus–takes two years long, but rewards you with better job opportunities. This level career choice upon graduation can include management-level jobs in marketing, sales, retail merchandising, promotions, and marketing research.
III. Learning Outcomes
Students graduated from the program will be expected to have knowledge and practical skills in:
- identifying core concepts of marketing and the role of marketing in business and society.
- knowledge of social, legal, ethical and technological forces on marketing decision-making.
- appreciation for the global nature of marketing and appropriate measures to operate effectively in international settings.
- ability to develop marketing strategies based on product, price, place and promotion objectives.
- ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
- ability to communicate the unique marketing mixes and selling propositions for specific product offerings.
- ability to collect, process, and analyze consumer data to make informed marketing decisions
- ability to analyze marketing problems and provide solutions based on a critical examination of marketing information.
